FOUNDER

Six years out. One country inside.

A letter from Gex Díaz, founder of RetornaCapital, to every Salvadoran who has ever wired money home on a Sunday afternoon.

Gex Díaz, founder of RetornaCapital
Founder letter

Diaspora, capital, and country.

LSE · Chevening
Global markets
Built for SV
MY STORY
Gex Díaz
LIVED INCOSTA RICA·PANAMA·LONDON · UK
Chevening Scholar · LSELSEGMastercardPhilip MorrisUnileverKimberly-Clark

I built this platform because I also send money home every month.

I'm Salvadoran. I studied my entire undergrad in El Salvador, then earned a Chevening Scholarship to do my master's at the London School of Economics. I've lived in Costa Rica, in Panamá, and today I live in London. I'm self-made — I learned the value of every dollar by building it, not inheriting it. That drive is what got me here, and it's what makes me obsessed with creating opportunity for others who started where I did.

Every month, like millions of Salvadorans abroad, I send money home. And every month I have the same thought: this money keeps my people safe, but it doesn't build anything that lasts. After years working across global organizations and finishing my master's, I realized the diaspora has never had a real channel to invest in the place we still call home. That channel is what RetornaCapital is — and this is my opportunity to give back to my people in El Salvador, building a tool that helps everyone in the country and every Salvadoran in the diaspora, wherever we are.

This is my way of giving back — a tool for those who stayed and for all of us who, like me, never stopped returning.

Gex Díaz
·
FOUNDER, RETORNACAPITAL
PRINCIPLES

What guides every decision.

Diaspora-first

Designed for the Salvadoran in LA, New York, Madrid, Milan. Your context is the starting point.

Institutional, not informal

Every dollar goes through contracts, escrow, reports. No handshake deals.

Legacy that compounds

A channel that grows with the diaspora's wealth, not a trendy product.

TRAJECTORY

The path that led to Retorna.

  1. 2018
    LSE Chevening Scholar. Master's in Development Studies, London.
  2. 2019
    London Stock Exchange Group — capital markets research.
  3. 2020
    Mastercard — payments strategy, LatAm growth.
  4. 2022
    Unilever — brand & market development.
  5. 2023
    Bridge for Billions — ESO scaling, impact ventures.
  6. 2025
    Founds RetornaCapital. Six years in the diaspora, one thesis.
After six years wiring remittances every month, I understood something: every dollar I sent bought a week of dignity. None built a decade. RetornaCapital is the second channel that was missing.
Gex Díaz · Founder, RetornaCapital

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50 founding investors. Preferred terms, lower minimums, direct input on how Retorna gets built.

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London School of Economics
Chevening Scholar
LSEG · Mastercard · Unilever
Bridge for Billions
Salvadoran Diaspora